athenahealth Payer

Creative Direction / Campaign Development / Illustration / Digital / Print / Motion

This lower funnel marketing campaign was developed in support of athenahealth’s Health Plan Data Exchange. Targeting the payer market, this multi-channel strategy was developed and visuals and messaging were created with value and clarity at top of mind. Explainer video, digital media, lander, email, and sales outreach materials were built out to promote this high value offering.

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