athenahealth needed an identity for their first in-office clinic, which serves employees and their families, in their Watertown headquarters. The athenaCare look was developed to be able to stand on its own while tying back to the athenahealth core brand. The cross places the logo in a medical space while the leaf at the center is pulled from the athenahealth logo and the palette is pulled from athena’s secondary colors, creating an identity that feels unique and familiar.