This 127 year old organization was ready to face the future. Seeking to refine their messaging and update their look, this identity was developed in partnership with thinkargus. This fresh new identity was a built out to be bold, vibrant, and welcoming.

Serif and sans-serif typefaces combined to honor the past and embrace the modern. The logo evolved to a more friendly and approachable mark. And the palette was developed to mix fun pops of color with grown-up grounded tones. When brought together these elements beautifully reflect the warmth and vibrancy of this Jewish organization and the community it serves.